Assistant Marketing Manager (Business Analyst)

Full time Permanent in Banking & Finance , in Marketing / Public Relations , in Sales, CS & Business Development
  • Hung Hom, Hong Kong View on Map
  • Post Date : August 16, 2021

Job Detail

  • Job ID 16110
  • Offered Salary 0
  • Career Level Management
  • Experience 3 - 4 Years or +
  • Industry Hotel / Catering
  • Qualifications Bachelor Degree

Job Description

BIRDLAND (HONG KONG) LIMITED is an energetic and dynamic company that operates the KFC franchise in Hong Kong and Macau. We are one of the best-known fast food service restaurant chains worldwide and with around 90 restaurants and more than 4,800 employees in Hong Kong and Macau. To support our rapid expansion, we invite high-calibre and enthusiastic professional with strong sense of commitment to join our team.

BIRDLAND (HONG KONG) LIMITED is a member of Jardine Restaurant Group Hong Kong, which operates the Pizza Hut, PHD and KFC franchise in Hong Kong and Macau with combined store footprint of over 200 stores and more than 9,000 employees.


  • To effectively support business and consumer insight analysis, translate findings into insights and actions, plus marketing plan development, implementation and evaluation;
  • Lead consumer/ category research studies to generate insight/ learning plus actionable next steps to support business developments;
  • Provide promotion & financial analysis – prepare business assumptions/ evaluation to support business decisions;
  • Assist in creating clear plans, targets, assumptions, continuous status tracking and result assessment for commercial initiatives;
  • Support marketing plan development/ implementation to achieve annual sales and profitability target;
  • Contribute on marketing calendar input and ensure AMP spending as of confirmed marketing budget;
  • Assist in other ad hoc projects/ financial analysis and tasks as required


  • Degree holder in Marketing, Business Administration or related discipline;
  • At least 4 years of relevant experience in Consumer Research/ Retailing/ FMCG field with proven successful track record;
  • Strong analytical skills with business acumen;
  • Self-motivated and willing to drive change;
  • Effective communication with other departments/ external agencies in an effective manner;
  • Well-organized with strong project/ budget management skills;
  • Knowledge and experience of business analysis, consumer research and marketing campaign;
  • Knowledge of QSR market in HK is a plus;
  • Excellent command in both written and spoken English and Cantonese